There is a lot of search engine optimisation or SEO information out there.
Businesses can get caught up in promises of high rankings and quick results.
The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.
But the inevitable always happens. The engines, especially Google, make a correction or change and the house of cards coming crashing down. Businesses that come to depend on high rankings find themselves fighting to get back. Continue reading The Essential 5-Step SEO Business Program