The Essential 5-Step SEO Business Program

SEO Guide
SEO success can take time, but the rewards are worth it.

There is a lot of search engine optimisation or SEO information out there.

Businesses can get caught up in promises of high rankings and quick results.

The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.

But the inevitable always happens. The Search engine marketing , especially Google, make a correction or change and the house of cards coming crashing down. Businesses that come to depend on high rankings find themselves fighting to get back.  Continue reading The Essential 5-Step SEO Business Program

Yelp For Business: Dealing With Negative Reviews

Negative Yelp Reviews
Some people leave negative Yelp reviews just to agitate. Ignore them or report the review.

If you put yourself out there as a business you’re going to get some negative feedback.

The reality today is that we live in a time when people can make snap decisions and negative feelings can become public in a hurry.

Negative reviews are part of the way things work today and that includes negative reviews on Yelp.

Since many businesses experience bad reviews on Yelp at some point it’s good to know how to deal with one when you get it because it probably will happen.

Here are a few things I’ve found to work for businesses.  Continue reading Yelp For Business: Dealing With Negative Reviews

Avoiding The Common Pitfalls of Entrepreneurship

There has never been a better time to become an entrepreneur.

Technology, especially the Internet, has given birth to countless new industries.

Consumers and businesses have more needs and demands than ever before. They need entrepreneurs to fill the voids by solving problems with new and innovative solutions.  Continue reading Avoiding The Common Pitfalls of Entrepreneurship

6 Secret Social Media Tips for Entrepreneurs

Social Media Tips for Entrepreneurs
Social media is a great way to connect with potential customers.

Social media is proving to be a worthwhile tool for entrepreneurs.

If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.

With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.

And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.

If you’re looking to start your social media efforts these social media tips should help.  Continue reading 6 Secret Social Media Tips for Entrepreneurs

Yelp For Business: Getting Your Business On Yelp

Yelp Getting Started
Claiming your business on Yelp gives you more control.

In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.

The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.

But now we need to take a step back.

Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.

From there you can start taking advantage of the Yelp opportunity.  Continue reading Yelp For Business: Getting Your Business On Yelp

Video Is A Necessary Part of Marketing

As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.

By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.

For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.

Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.

Today, millions have access to video with a smartphone and Internet connection.

By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers.  Continue reading Video Is A Necessary Part of Marketing

5 Instagram Tips for Local Businesses

Find interesting angles to create memorable photos.
Find interesting angles to create memorable photos.

Instagram has been the darling of social media for the last few years.

It’s a simple concept. The app allows anyone to create great looking digital photographs.

There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.

Anytime you get that many people in one place there will be businesses paying attention.

With Instagram, the real opportunity could be with how local businesses use the app.

The Benefits of Using Instagram

Instagram, like other social networks and communities, is an audience ready to be engaged with great content. In the case of Instagram, the shared interest is photography.

For businesses, marketing is about tapping into existing audiences to earn new followers. It’s about getting people to notice your brand and working them through the sales cycle.

It starts with discovery and continues with engagement until people start to purchase your products and services.

With that in mind, there is likely an opportunity for your company to grow your audience on Instagram.

Here are five Instagram tips for local businesses.  Continue reading 5 Instagram Tips for Local Businesses

Yelp For Business: Turn Good Experiences Into Social Proof

Yelp is an online directory that can send new customers to your business.
Yelp is an online directory that can send new customers to your business.

You’re hungry and looking for a new place to eat.

How do you get an idea of where to eat?

If you’re like millions of other people in the world you ask you friends, family and colleagues for recommendations.

Humans have evolved to look for the path of least resistance. We look for shortcuts that save us time and energy. We tap into the experiences of others and trust that we’ll have a similar experience.

This basic human instinct is the reason Yelp is so important for local businesses like restaurants, stores and other establishments.  Continue reading Yelp For Business: Turn Good Experiences Into Social Proof

7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

Continue reading 7 #Hashtag Secrets Every Marketer Should Know