Video Is A Necessary Part of Marketing

As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.

By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.

For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.

Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.

Today, millions have access to video with a smartphone and Internet connection.

By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers.  Continue reading Video Is A Necessary Part of Marketing

5 Instagram Tips for Local Businesses

Find interesting angles to create memorable photos.
Find interesting angles to create memorable photos.

Instagram has been the darling of social media for the last few years.

It’s a simple concept. The app allows anyone to create great looking digital photographs.

There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.

Anytime you get that many people in one place there will be businesses paying attention.

With Instagram, the real opportunity could be with how local businesses use the app.

The Benefits of Using Instagram

Instagram, like other social networks and communities, is an audience ready to be engaged with great content. In the case of Instagram, the shared interest is photography.

For businesses, marketing is about tapping into existing audiences to earn new followers. It’s about getting people to notice your brand and working them through the sales cycle.

It starts with discovery and continues with engagement until people start to purchase your products and services.

With that in mind, there is likely an opportunity for your company to grow your audience on Instagram.

Here are five Instagram tips for local businesses.  Continue reading 5 Instagram Tips for Local Businesses

Yelp For Business: Turn Good Experiences Into Social Proof

Yelp is an online directory that can send new customers to your business.
Yelp is an online directory that can send new customers to your business.

You’re hungry and looking for a new place to eat.

How do you get an idea of where to eat?

If you’re like millions of other people in the world you ask you friends, family and colleagues for recommendations.

Humans have evolved to look for the path of least resistance. We look for shortcuts that save us time and energy. We tap into the experiences of others and trust that we’ll have a similar experience.

This basic human instinct is the reason Yelp is so important for local businesses like restaurants, stores and other establishments.  Continue reading Yelp For Business: Turn Good Experiences Into Social Proof

7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

Continue reading 7 #Hashtag Secrets Every Marketer Should Know