There is a lot of search engine optimisation or SEO information out there.
Businesses can get caught up in promises of high rankings and quick results.
The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.
Social media is proving to be a worthwhile tool for entrepreneurs.
If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.
With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.
And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.
In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.
The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.
But now we need to take a step back.
Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.