The Essential 5-Step SEO Business Program

SEO Guide
SEO success can take time, but the rewards are worth it.

There is a lot of search engine optimisation or SEO information out there.

Businesses can get caught up in promises of high rankings and quick results.

The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.

But the inevitable always happens. The Search engine marketing , especially Google, make a correction or change and the house of cards coming crashing down. Businesses that come to depend on high rankings find themselves fighting to get back.  Continue reading The Essential 5-Step SEO Business Program

Yelp For Business: Dealing With Negative Reviews

Negative Yelp Reviews
Some people leave negative Yelp reviews just to agitate. Ignore them or report the review.

If you put yourself out there as a business you’re going to get some negative feedback.

The reality today is that we live in a time when people can make snap decisions and negative feelings can become public in a hurry.

Negative reviews are part of the way things work today and that includes negative reviews on Yelp.

Since many businesses experience bad reviews on Yelp at some point it’s good to know how to deal with one when you get it because it probably will happen.

Here are a few things I’ve found to work for businesses.  Continue reading Yelp For Business: Dealing With Negative Reviews

Avoiding The Common Pitfalls of Entrepreneurship

There has never been a better time to become an entrepreneur.

Technology, especially the Internet, has given birth to countless new industries.

Consumers and businesses have more needs and demands than ever before. They need entrepreneurs to fill the voids by solving problems with new and innovative solutions.  Continue reading Avoiding The Common Pitfalls of Entrepreneurship

6 Secret Social Media Tips for Entrepreneurs

Social Media Tips for Entrepreneurs
Social media is a great way to connect with potential customers.

Social media is proving to be a worthwhile tool for entrepreneurs.

If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.

With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.

And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.

If you’re looking to start your social media efforts these social media tips should help.  Continue reading 6 Secret Social Media Tips for Entrepreneurs

Yelp For Business: Getting Your Business On Yelp

Yelp Getting Started
Claiming your business on Yelp gives you more control.

In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.

The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.

But now we need to take a step back.

Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.

From there you can start taking advantage of the Yelp opportunity.  Continue reading Yelp For Business: Getting Your Business On Yelp