Social media is proving to be a worthwhile tool for entrepreneurs.
If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.
With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.
And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.
If you’re looking to start your social media efforts these social media tips should help.
1. Share The Content Of Others
The first secret is a hard one to put into practice, but it yields results.
It’s good practice to share your own content such as blog posts, videos and other items.
But it’s also worthwhile to share the content of others. Sharing the posts you read, the videos you watch and the guides you find has two purposes.
First, by sharing great content – yours and from others – you curate the best content on the web for your niche. Your followers value this because they can simply follow you instead of searching for content on their own.
Second, it’s a way for you to give to others. People appreciate when you share their content and they’ll be likely to follow you and pay attention to what you’re doing if you’re involved in their efforts.
2. You Don’t Need To Be On Every Social Network
While it’s ideal that you would be able to have a presence on all social networks it’s usually not possible. Entrepreneurs and many others don’t have time to dedicate to all of the networks out there.
More than 1 or 2 can be a daunting task.
The best way to form your social strategy is to find the network with the highest density of your ideal customer and spend time there.
If you sell to businesses it would likely be LinkedIn or Twitter. If it’s consumer it will probably be Facebook or Pinterest.
You do want to claim your profiles on all the social networks. Create a placeholder message stating that it is the official profile for yourself or your brand, but that you aren’t able to update. Then leave a link to the social network where you do provide updates.
As you grow and you’re able to add help you can pick up work on the networks.
3. Build Your Own Community Platform
Participating on social media networks is great, but by creating content for each you’re doing the network more of a favor that you’re doing yourself.
Each update you create on Facebook and other networks is the property of the network. You get the ability to tap into their audience, but you don’t own the content so look out for real instagram followers.
This is why many entrepreneurs have created their own community platform. It might be a blog or a forum or similar kind of platform.
This gives the entrepreneur ownership of the content and they can feed that content into their social networks.
An example of this would be creating a blog post with 10 tips for your ideal reader. Then sharing one tip on Twitter with a link to the rest.
4. Video Is Really Popular
Video is becoming highly sought after online. As people gain access to better Internet connections they’re watching more video.
For entrepreneurs, it’s a great opportunity to create video content to share with your followers on social networks. Often, the video can be embedded right on the social network update area for your followers to watch.
Video strategy won’t be a nice to have item in social media in the future. It will be a must-have item.
5. Mention People To Tap Into Their Audience
Sharing the content of others is great, but there is more you can do to pay it forward.
Mentioning people in your social updates is a way to give them credit for something. It’s also a way to introduce yourself to the person.
People do this on Twitter all the time and it works well to grow your following.
An example would be creating an update that said, “The best blog on the Internet is Quick Sprout by @NeilPatel. Always useful information.”
Don’t go too far with mentions. Like anything, it’s about finding a balance so you’re not seen as a spammer.
6. Consistency Is The Biggest Secret
People appreciate consistency in life. They like knowing what to expect.
With your social updates and your complementary content updates (videos, blog posts, etc.) it’s good to have a regular schedule for updating.
People will appreciate knowing they can always count on your for a great update. They’ll be more likely to follow you and to share your content with their own followers.
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These are six social media tips that have worked well for me and for other entrepreneurs I’ve worked with over the years. For more info about spyware and internet security, read our beste anti-malware scanners reviews 2016.