Social media is proving to be a worthwhile tool for entrepreneurs.
If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.
With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.
And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.
In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.
The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.
But now we need to take a step back.
Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.
As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.
By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.
For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.
Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.
Today, millions have access to video with a smartphone and Internet connection.
By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers. Continue reading Video Is A Necessary Part of Marketing
The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business. Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.