Yelp For Business: Dealing With Negative Reviews

Negative Yelp Reviews
Some people leave negative Yelp reviews just to agitate. Ignore them or report the review.

If you put yourself out there as a business you’re going to get some negative feedback.

The reality today is that we live in a time when people can make snap decisions and negative feelings can become public in a hurry.

Negative reviews are part of the way things work today and that includes negative reviews on Yelp.

Since many businesses experience bad reviews on Yelp at some point it’s good to know how to deal with one when you get it because it probably will happen.

Here are a few things I’ve found to work for businesses.  Continue reading Yelp For Business: Dealing With Negative Reviews

6 Secret Social Media Tips for Entrepreneurs

Social Media Tips for Entrepreneurs
Social media is a great way to connect with potential customers.

Social media is proving to be a worthwhile tool for entrepreneurs.

If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.

With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.

And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.

If you’re looking to start your social media efforts these social media tips should help.  Continue reading 6 Secret Social Media Tips for Entrepreneurs

Yelp For Business: Getting Your Business On Yelp

Yelp Getting Started
Claiming your business on Yelp gives you more control.

In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.

The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.

But now we need to take a step back.

Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.

From there you can start taking advantage of the Yelp opportunity.  Continue reading Yelp For Business: Getting Your Business On Yelp

Video Is A Necessary Part of Marketing

As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.

By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.

For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.

Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.

Today, millions have access to video with a smartphone and Internet connection.

By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers.  Continue reading Video Is A Necessary Part of Marketing

Yelp For Business: Turn Good Experiences Into Social Proof

Yelp is an online directory that can send new customers to your business.
Yelp is an online directory that can send new customers to your business.

You’re hungry and looking for a new place to eat.

How do you get an idea of where to eat?

If you’re like millions of other people in the world you ask you friends, family and colleagues for recommendations.

Humans have evolved to look for the path of least resistance. We look for shortcuts that save us time and energy. We tap into the experiences of others and trust that we’ll have a similar experience.

This basic human instinct is the reason Yelp is so important for local businesses like restaurants, stores and other establishments.  Continue reading Yelp For Business: Turn Good Experiences Into Social Proof

Marketing to a Technology Culture

The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business.  Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.

marketing technology culture

Continue reading Marketing to a Technology Culture