Social media is proving to be a worthwhile tool for entrepreneurs.
If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.
With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.
And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.
In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.
The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.
But now we need to take a step back.
Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.
The social media world is buzzing recently over hashtags.
Two social media giants – Facebook and Google+ – have recently added the discussion tool.
Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.
Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.
With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.
The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business. Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.
Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.