Yelp For Business: Dealing With Negative Reviews

Negative Yelp Reviews
Some people leave negative Yelp reviews just to agitate. Ignore them or report the review.

If you put yourself out there as a business you’re going to get some negative feedback.

The reality today is that we live in a time when people can make snap decisions and negative feelings can become public in a hurry.

Negative reviews are part of the way things work today and that includes negative reviews on Yelp.

Since many businesses experience bad reviews on Yelp at some point it’s good to know how to deal with one when you get it because it probably will happen.

Here are a few things I’ve found to work for businesses.  Continue reading Yelp For Business: Dealing With Negative Reviews

6 Secret Social Media Tips for Entrepreneurs

Social Media Tips for Entrepreneurs
Social media is a great way to connect with potential customers.

Social media is proving to be a worthwhile tool for entrepreneurs.

If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.

With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.

And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.

If you’re looking to start your social media efforts these social media tips should help.  Continue reading 6 Secret Social Media Tips for Entrepreneurs

Yelp For Business: Getting Your Business On Yelp

Yelp Getting Started
Claiming your business on Yelp gives you more control.

In our first post in the Yelp For Business series we discussed the benefits of Yelp. Specifically, we discussed how the social proof of Yelp helps your business get new customers.

The more reviews you get on Yelp the more potential customers will see how reputable and sought after your business is. That’s social proof at its best and because millions of people in every city around the world use Yelp you’re looking at a real opportunity to grow.

But now we need to take a step back.

Getting started on Yelp is important for local businesses. The following are the steps to take to get your business on Yelp.

From there you can start taking advantage of the Yelp opportunity.  Continue reading Yelp For Business: Getting Your Business On Yelp

5 Instagram Tips for Local Businesses

Find interesting angles to create memorable photos.
Find interesting angles to create memorable photos.

Instagram has been the darling of social media for the last few years.

It’s a simple concept. The app allows anyone to create great looking digital photographs.

There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.

Anytime you get that many people in one place there will be businesses paying attention.

With Instagram, the real opportunity could be with how local businesses use the app.

The Benefits of Using Instagram

Instagram, like other social networks and communities, is an audience ready to be engaged with great content. In the case of Instagram, the shared interest is photography.

For businesses, marketing is about tapping into existing audiences to earn new followers. It’s about getting people to notice your brand and working them through the sales cycle.

It starts with discovery and continues with engagement until people start to purchase your products and services.

With that in mind, there is likely an opportunity for your company to grow your audience on Instagram.

Here are five Instagram tips for local businesses.  Continue reading 5 Instagram Tips for Local Businesses

Yelp For Business: Turn Good Experiences Into Social Proof

Yelp is an online directory that can send new customers to your business.
Yelp is an online directory that can send new customers to your business.

You’re hungry and looking for a new place to eat.

How do you get an idea of where to eat?

If you’re like millions of other people in the world you ask you friends, family and colleagues for recommendations.

Humans have evolved to look for the path of least resistance. We look for shortcuts that save us time and energy. We tap into the experiences of others and trust that we’ll have a similar experience.

This basic human instinct is the reason Yelp is so important for local businesses like restaurants, stores and other establishments.  Continue reading Yelp For Business: Turn Good Experiences Into Social Proof

7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

Continue reading 7 #Hashtag Secrets Every Marketer Should Know

Marketing to a Technology Culture

The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business.  Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.

marketing technology culture

Continue reading Marketing to a Technology Culture

Content Marketing – The New SEO

Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.
content marketing is the new seo explains scott dylan

Continue reading Content Marketing – The New SEO