7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

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Marketing to a Technology Culture

The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business.  Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.

marketing technology culture

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Content Marketing – The New SEO

Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.
content marketing is the new seo explains scott dylan

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#DuncansDream – My pledge of £500

Yesterday I logged onto twitter and found a new keyword trending, #DuncansDream which is the brainchild of @DuncanBannatyne.

The idea is that if everyone of his 91,000 followers all followed each other through the trend then each follower would also have 91,000 followers.

I though i’d decide to write a few tweets on #DuncansDream and to my amazement within minutes i’d had 20 new followers, because of this i kind of became addicted to #DuncansDream and ditched Facebook for the day. As I started my day of tweeting on the keyword I decided that I thought I might make it worthwhile for people to follow me.

So today I decided that I would make a pledge! The pledge is that IF by midnight tonight I get 3000 followers then I will donate £500 to cancer research. Since my pledge it seems like the power and dream of #DuncansDream is now determined to make that happen. I currently now have 700 new followers since my pledge and as each minute goes by my inbox seems to pop up with on average 20 new alerts telling me im being followed via #DuncansDream