There is a lot of search engine optimisation or SEO information out there.
Businesses can get caught up in promises of high rankings and quick results.
The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.
As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.
By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.
For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.
Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.
Today, millions have access to video with a smartphone and Internet connection.
By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers. Continue reading Video Is A Necessary Part of Marketing
Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.