Instagram has been the darling of social media for the last few years.
It’s a simple concept. The app allows anyone to create great looking digital photographs.
There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.
Anytime you get that many people in one place there will be businesses paying attention.
With Instagram, the real opportunity could be with how local businesses use the app.
The Benefits of Using Instagram
Instagram, like other social networks and communities, is an audience ready to be engaged with great content. In the case of Instagram, the shared interest is photography.
For businesses, marketing is about tapping into existing audiences to earn new followers. It’s about getting people to notice your brand and working them through the sales cycle.
It starts with discovery and continues with engagement until people start to purchase your products and services.
With that in mind, there is likely an opportunity for your company to grow your audience on Instagram.
Here are five Instagram tips for local businesses. Continue reading 5 Instagram Tips for Local Businesses