Yelp For Business: Dealing With Negative Reviews

Negative Yelp Reviews
Some people leave negative Yelp reviews just to agitate. Ignore them or report the review.

If you put yourself out there as a business you’re going to get some negative feedback.

The reality today is that we live in a time when people can make snap decisions and negative feelings can become public in a hurry.

Negative reviews are part of the way things work today and that includes negative reviews on Yelp.

Since many businesses experience bad reviews on Yelp at some point it’s good to know how to deal with one when you get it because it probably will happen.

Here are a few things I’ve found to work for businesses.  Continue reading Yelp For Business: Dealing With Negative Reviews

Video Is A Necessary Part of Marketing

As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.

By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.

For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.

Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.

Today, millions have access to video with a smartphone and Internet connection.

By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers.  Continue reading Video Is A Necessary Part of Marketing