7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

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You’re Too Savvy to Make These 5 Rookie Entrepreneur Mistakes – or Are You?

Plenty of entrepreneurs make the following business-sinking blunders. Learn from their lapses and elevate your company from just paying the bills to booming.

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Marketing to a Technology Culture

The technology generation is fast paced and mobile, demanding the products and services they use to now be instantly available explains Scott Dylan. Consumers use smartphones, text messaging, email, and carry a tablet in their briefcase. Consumers use Twitter, Facebook, text and blog. They are infused with technology and they sweat links. They are connected to the world daily and every company wants their business.  Marketing to this generation of technology literate consumers requires the use of new and innovative techniques. Knowing how to reach this target group will empower any marketing campaign and produce fantastic results.

marketing technology culture

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Content Marketing – The New SEO

Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.
content marketing is the new seo explains scott dylan

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Measuring the Success of Your Small Business

All small business owners desire to be successful. Smart business planning is essential to reaching your goals by enabling you to observe your business’s growth in measurable terms. And contrary to what many business owners think, profitability is not the only factor that makes you successful. Here are a few questions to ask when formulating business goals.

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Starting a New Business – 5 Tips for Choosing the Right Business Idea

Starting a new business is never an easy task, with many people giving up on their venture within the first few months. Choosing the right business for you is crucial to the success of the efforts. You are far more likely to succeed if you feel passionate about what you are doing, especially when it comes to running your own company. If you are looking to start a new business, use these 5 tips from Scott Dylan for choosing the right business idea.

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Entrepreneurs: Increase Your Chances of Success by Defining Your Idea Type

Every business starts with a great idea, but not all ideas are born equal. By understanding your idea, you have more chance of profiting from it. There two main types of business idea: Some are truly original, and lead to completely new business models, or game-changing products. Others are merely an improvement on an existing idea. Both types can lead to highly profitable businesses!

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Friending the Boss can Kill Your Career

Social media may be blurring the boundaries between work and play, but there is a universal truth for the 21st century – never “friend” your boss. When the wine is flowing at the company dinner, it may seem like a good idea to pull out your iPhone and click that link. But stop right there. Do you really want him browsing through the pictures from your last holiday?

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