There is a lot of search engine optimisation or SEO information out there.
Businesses can get caught up in promises of high rankings and quick results.
The tricky thing about the SEO world is that the things that are wrong can actually and often do work in the short-term. Businesses invest in link building schemes and it works for a few months or even a few years.
Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.