6 Secret Social Media Tips for Entrepreneurs

Social Media Tips for Entrepreneurs
Social media is a great way to connect with potential customers.

Social media is proving to be a worthwhile tool for entrepreneurs.

If you’re looking to raise your personal profile and the profile of your brand or brands, social media is a great way to accomplish the goal.

With social media, you can build a community. This community or audience opts in to your updates. They’re giving you permission to share content with them and even to market to them as long as you find the right balance.

And it’s not that your social media community needs to entirely be your ideal customer. Some will be and others will know people that fit your ideal customer profile.

If you’re looking to start your social media efforts these social media tips should help.  Continue reading 6 Secret Social Media Tips for Entrepreneurs

7 #Hashtag Secrets Every Marketer Should Know

Six years after Twitter, Facebook adds hashtag technology
Six years after Twitter, Facebook adds hashtag technology

The social media world is buzzing recently over hashtags.

Two social media giants – Facebook and Google+ – have recently added the discussion tool.

Hashtags have been widely used on Twitter since 2007 when the first hashtag (#barcamp) was used by one of Twitter’s early users.

Since that first hashtag the conversation tool has become extremely popular. And while Facebook and Google+ are late to the party it seems that hashtags will improve both social discussion platforms just like they have for Twitter, Instagram, Pinterest and other social sites.

With the announcements by Facebook and Google+ it’s a good time to look at ways you can use hashtags to make your marketing efforts even more valuable to your target audience.

Continue reading 7 #Hashtag Secrets Every Marketer Should Know

Content Marketing – The New SEO

Scott Dylan explains that once upon a time you could throw together a basic website, flood it with keywords, add a bunch of advertising, toss a few trivia facts, use a few unethical SEO tricks, and find yourself receiving a decent ranking on Google. It doesn’t work that way anymore. Google has laid down the law with their Panda and Penguin updates, and they want websites to meet a specific criterion to qualify for good rankings. Quality content is at the top of Google’s shopping list, and Webmasters need to know the difference between content and quality content.
content marketing is the new seo explains scott dylan

Continue reading Content Marketing – The New SEO