Video Is A Necessary Part of Marketing

As content marketing becomes more important for businesses, video content may be what people want the most of all. Scott Dylan, business expert and entrepreneur, discusses how brands can use video to attract new customers.

By 2016, it’s estimated that 1.5 billion people will have watched online video according to Cisco.

For a century, people have been captivated by moving pictures. Video transformed entertainment when the first motion pictures were released around the turn of the 20th century.

Video’s influence went even further some years later with the introduction of the television. People were able to watch video right in their homes rather than at the theater.

Today, millions have access to video with a smartphone and Internet connection.

By now it’s obvious that people demand video content for a variety of reasons. As more people gain access to online video it will be a requirement for businesses to create video to gain attention from potential customers.  Continue reading Video Is A Necessary Part of Marketing