You’re hungry and looking for a new place to eat.
How do you get an idea of where to eat?
If you’re like millions of other people in the world you ask you friends, family and colleagues for recommendations.
Humans have evolved to look for the path of least resistance. We look for shortcuts that save us time and energy. We tap into the experiences of others and trust that we’ll have a similar experience.
This basic human instinct is the reason Yelp is so important for local businesses like restaurants, stores and other establishments. Continue reading Yelp For Business: Turn Good Experiences Into Social Proof